Summary

Social media manager 6+ years of experience creating, implementing, and optimizing social media strategies for companies and brands with a collective 2M+ followers. Proven knowledge of digital media best practices, email marketing and event planning. Interacts positively with dynamic range of personalities and builds lasting client relationships. Background managing social media content and events strategies leading to sustained business growth.

Education

Pacific Union College

Bachelor of Science (B.S)
Communications emphasis in Communication Studies

University of Maryland

Master of Science (M.S.)
Management emphasis in Public Relations

Partnership for Public Service

Social Media Manager
October 2023 - Present 

  • Develops and implements social media content strategy across Twitter, LinkedIn, Instagram and Facebook to drive engagement and support organizational goals.
  • Creates engaging social media campaigns and utilizes creative storytelling techniques to amplify brand awareness and promote thought leadership across the Partnership.
  • Manages the social media accounts for CEO and crafts and shapes the Partnerships online voice with a focus on positioning the organization as a go to source for all Federal Government resources and trainings. 
  • Maintains consistent brand voice and visual identity across all social media platforms and develops and manages a social media calendar in alignment with overall content strategy.
  • Leads social media strategy for the Samuel J. Heyman Service to America Medals (Sammies) which honors exceptional Federal Government employees.

Aspen Institute

Social Media Manager
July 2021 - October 2023

  • Managed the overall planning and execution of social media accounts across the Institute, including Twitter, Facebook, Instagram, LinkedIn and TikTok.

  • Responsible for the digital strategy and campaign planning for the Institute.

  • Created and managed social media content calendar.

  • Led the development and implementation of digital strategies for the Aspen Ideas Festival and Aspen Ideas Climate.

  • Planned website content in conjunction with the Digital Content team that focused on the Institute's focus areas, priorities and overall mission.

Collaborative Communications Group

Social Media & Events Associate
January 2020 - July 2021

  • Supported planning, communications and scheduling of 10 state network virtual conferences.

  • Assisted in content development for over 15 virtual events, including drafting and distributing promotional materials.

  • Managed administrative logistics of virtual events including event booking and event promotions for clients such as The National Afterschool Association and The Verizon Innovative Learning Summit.

  • Managed social media accounts for over 10 clients, including The National Society of Black Engineers, The School-Based Health Alliance and Chevy Humphrey, CEO of the Museum of Science & Industry.

  • Designed and executed global social media strategy across 30,000 followers on LinkedIn, Instagram, Twitter, and Facebook.

  • Managed budgets of $120K +, providing status updates and critical communication documents to the Creative team/key stakeholders.